deweymedia - media blog
corporate video, film and documentaries, online video, advertising and online marketing
Monday, March 8, 2010 at 06:30PM Here's an interesting video about a small group of people obsessed with accruing frequent flier points. My opinion is that it goes WAY beyond obsession, these people are addicts. The long haired fellow running the meeting, Tom Kraetleur, used to be a regular guest of mine one of my CNN shows talking about discount flying. He's still at it.
Thursday, March 4, 2010 at 11:19AM Here's a very cool first person doc piece that I found on vbs.tv called the Mecca Diaries. It documents VBS VICE Founder Suroosh Alvi's pilgrimage with his family to Mecca in Saudi Arabia. It's a hard to get insider's look at the once in a lifetime pilgrim all Muslim's are supposed to take (a Hajj) to Mecca. Video is forbidden in Mecca, so this is great stuff. It's FASCINATING stuff. The scale of the city and the central gathering places in Mecca are unfathomable. It makes me claustrophobic just imagining being there.
Saudi Arabia, Suroosh Alvi, VBS, hajj, mecca diaries, vbs.tv in Documentary Friday, February 26, 2010 at 11:05PM Here's an interesting interview with Martin Lindsrom, author of Buyology. In the interview which I found on the Time Video site, Lindsrom talks about the sounds that prompt buyers to buy.
Thursday, February 25, 2010 at 12:25PM Here's a fun, edgy albeit simple ad for Puma Sneakers - Puma Hardchorus. Lots of English roughneck soccer funs belting out a sweet little Valentine's Day song. Big in the UK, not so big in the states. Great casting, not so sure about the singing though. Nice simple message, although it takes some time to get to the subtle branding message at the end of this 'commerical'.
Wednesday, February 24, 2010 at 08:33PM
So what's the recipe for the 'dream commercial' for a brand or product manager?
Maybe you have seen it, maybe you haven't, but watch it again with these goals in mind. This new commercial for Google does it all and it gets an A+.