Thursday
Feb252010
Puma Hardcore HardChorus - Valentine's Day Done English Football Style
Thursday, February 25, 2010 at 12:25PM Here's a fun, edgy albeit simple ad for Puma Sneakers - Puma Hardchorus. Lots of English roughneck soccer funs belting out a sweet little Valentine's Day song. Big in the UK, not so big in the states. Great casting, not so sure about the singing though. Nice simple message, although it takes some time to get to the subtle branding message at the end of this 'commerical'.
Paul Dewey |
4 Comments | tagged
English singing,
Hardchorus,
Hardcore,
Puma,
Sneaker,
roughnecks,
valentine's day in
Creative Advertising
English singing,
Hardchorus,
Hardcore,
Puma,
Sneaker,
roughnecks,
valentine's day in
Creative Advertising
Reader Comments (4)
Thanks for posting, I really enjoyed your most recent post. I think you should post more often, you obviously have natural ability for blogging!
The footballers who supported the bans on playing for dummy 'multi-racial' teams during the apartheid era. The heroes of the African game who deployed their prowess on the dusty township football parks (you could hardly call them stadiums). Often accompanied by choirs of fans singing their hearts out, and not the obvious borrowed-from-Britain anthems and hymns (ironically, the mound occupied by the Liverpool choir at Anfield was an abbreviation of the Afrikaans word for hill — 'kopje') who mixed their adulation for the players with some rousing calls to arms in the struggle for freedom, most of which were not understood by the authorities, who rarely went to black football games during the apartheid era.
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