dewey media thoughtshttp://www.deweymedia.com/dmp-blog/media commentary, advertising critic, ad critic, news, corporate video, corporate video criticen-US2010-03-12T05:49:41ZSquarespace Site Server v5.9.2 (http://www.squarespace.com/)Frequent Fliers: Confessions of the Point Obsessedhttp://www.deweymedia.com/dmp-blog/2010/3/8/frequent-fliers-confessions-of-the-point-obsessed.htmlPaul Dewey2010-03-08T23:30:37ZDocumentary Frequent Flier Tom Kraetleur documentary point obsessionHere's an interesting video about a small group of people obsessed with accruing frequent flier points.  My opinion is that it goes WAY beyond obsession, these people are addicts.  The long haired fellow running the meeting, Tom Kraetleur, used to be a regular guest of mine one of my CNN shows talking about discount flying.  He's still at it.

]]>The Mecca Diarieshttp://www.deweymedia.com/dmp-blog/2010/3/4/the-mecca-diaries.htmlPaul Dewey2010-03-04T16:19:47ZDocumentary Saudi Arabia Suroosh Alvi VBS hajj mecca diaries vbs.tvHere's a very cool first person doc piece that I found on vbs.tv called the Mecca Diaries.  It documents VBS VICE Founder Suroosh Alvi's pilgrimage with his family to Mecca in Saudi Arabia.   It's a hard to get insider's look at the once in a lifetime pilgrim all Muslim's are supposed to take (a Hajj) to Mecca.  Video is forbidden in Mecca, so this is great stuff.  It's FASCINATING stuff.  The scale of the city and the central gathering places in Mecca are unfathomable.  It makes me claustrophobic just imagining being there.

]]>What are the Sounds that Sell?http://www.deweymedia.com/dmp-blog/2010/2/26/what-are-the-sounds-that-sell.htmlPaul Dewey2010-02-27T04:05:53ZAdvertising Production Buyology Martin Lindstrom Sounds that sell advertising sounds that drive consumer spending what sounds sellHere's an interesting interview with Martin Lindsrom, author of Buyology.  In the interview which I found on the Time Video site, Lindsrom talks about the sounds that prompt buyers to buy.

]]>Puma Hardcore HardChorus - Valentine's Day Done English Football Stylehttp://www.deweymedia.com/dmp-blog/2010/2/25/puma-hardcore-hardchorus-valentines-day-done-english-footbal.htmlPaul Dewey2010-02-25T17:25:55ZCreative Advertising English singing Hardchorus Hardcore Puma Sneaker roughnecks valentine's dayHere's a fun, edgy albeit simple ad for Puma Sneakers - Puma Hardchorus.  Lots of English roughneck soccer funs belting out a sweet little Valentine's Day song.  Big in the UK, not so big in the states.  Great casting, not so sure about the singing though.  Nice simple message, although it takes some time to get to the subtle branding message at the end of this 'commerical'.

]]>Anatomy of a Successful Commericalhttp://www.deweymedia.com/dmp-blog/2010/2/24/anatomy-of-a-successful-commerical.htmlPaul Dewey2010-02-25T01:33:47ZA+ Amusing Anatomy of a Successful Commercial Creative Advertising Fun Google Commercial Great Paris
So what's the recipe for the 'dream commercial' for a brand or product manager?

  1. The product is the hero.
  2. The commercial is memorable.
  3. You like the product.
  4. You like the commercial.
  5. It's simple.
  6. It's funny.
  7. It's sweet.


Maybe you have seen it, maybe you haven't, but watch it again with these goals in mind.  This new commercial for Google does it all and it gets an A+.

]]>Swedish TV - The Big Idea is YOU!http://www.deweymedia.com/dmp-blog/2010/2/18/swedish-tv-the-big-idea-is-you.htmlPaul Dewey2010-02-18T19:51:23ZSweeden Sweedish Public TV TV tax Television creative creative adHere's a clever online ad created by a Swedish agency to encourage Swedes to pay their fair share for Public Television.  Alas, to truly understand the campaign it's going to take a little work on your part, but I promise you, it's worth the effort.  Give it a go.  Come on now - try it, you'll like it!

Swedish Public TV Campaign

 

 

]]>Carlsberg Beer Penguin Campaignhttp://www.deweymedia.com/dmp-blog/2010/2/9/carlsberg-beer-penguin-campaign.htmlPaul Dewey2010-02-09T14:37:11ZCarlsberg Great Comedy beer penguin viralAfter a raucous and gratifying Super Bowl of great football and mediocre ads, I am moving on.  Here's a fun ad campaign that I missed - the Carlsberg Penguin Campaign - which is a year old.  There are tons of short takeoffs on the intitial spot shown below.  I have included one other subsequent 10 second spot.  They are meant to look homemade, but they are still amusing - animals have that effect.  I had no idea that penguins were so good at ping pong.

]]>Great Bud Light Ad: What will you do for a free Beerhttp://www.deweymedia.com/dmp-blog/2010/2/2/great-bud-light-ad-what-will-you-do-for-a-free-beer.htmlPaul Dewey2010-02-02T23:14:21ZBug Light Clothing Drive DDB Swear Jar free beerHere's a new winner from DDB and the team that brought us the Bug Light 'Swear Jar' Commercial. It's called Clothing Drive.

]]>News Story Formulahttp://www.deweymedia.com/dmp-blog/2010/1/29/news-story-formula.htmlPaul Dewey2010-01-29T22:27:24ZProduction Values clever formula funny ingredients news news storyHere's a clever and amusing recipe for making a TV news story.  As a former network news producer I can assure you that this characterization is not far from the truth.  Warning, some objectionable language, but despite the language I think you'll enjoy it.

]]>Good Sound Can Make B+ Work Greathttp://www.deweymedia.com/dmp-blog/2010/1/26/good-sound-can-make-b-work-great.htmlPaul Dewey2010-01-26T17:57:08ZBugatti Veyron Car Review Great SoundThis review of the most expensive car in the world, the Bugatti Veyron, is impressive, but what makes it even better still is the great sound of the car.  It wouldn't be as distinctive a piece without it.

Here's Conan during his last week on NBC with the Bugatti Veyron.

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