dewey media thoughts

Iron Man 3 FIOS

Paul Dewey — Tue, 14 May 2013 19:55:34 +0000

Here's a fun commercial from FIOS tied to the third of the Iron Man film series. Young inventor uses the 'speed' of FIOS to invent himself an iron man suit. It's funny, cute and clever. A few nice touches such as the dad saying wow after his home is trashed, the little nod to the girl and acknowledgement back, and the trophy being tossed to dad in the end. Well done.... Commercial created by McCann Worldwide, directed by Jim Jenkins of O Positive.

Making clever, authentic pieces is any film makers goal, but at deweymedia + partners, that's all we do. Journalism based video production and film making is a the heart of our productions. deweymedia films Give us a call and we'll help you tell your story.

That's So Gay

Paul Dewey — Mon, 06 May 2013 19:56:33 +0000

Here's a clever piece created by the Choate school about a common, thoughtless expression - that gets under the skin of the Choate Community.

The Evian Babies are BACK!

Paul Dewey — Fri, 19 Apr 2013 16:08:27 +0000

Here's a new Evian Babies commercial... fun clever, filled with lots of visual effects. Good stuff. You are going to like it.

At Deweymedia we like these commercials because they get your attention and they make you smile. They aren't super funny, but they are highly engaging. Now what they have to do with Evian is another story. Nevertheless, we believe in video and film that gets your attention. Let us help you and your story get attention. Here's one of my favorite attention getting videos (produced and written by Deweymedia Executive Producer Paul Dewey) which we made for a client who helped fund JibJab in its early days: George Bush Intro Not highly produced but we scripted it, and it got a huge applause when the client was introduced at various conferences around the country.

So Silly You Might Think It's April Fool's: Old Spice Bar Soap

Paul Dewey — Mon, 08 Apr 2013 20:11:33 +0000

Here's a crazy new commercial poking fun at 80's commercials and jingles created by Wieden & Kennedy in Portland for Old Spice. Amusing stuff, because it is so far out there you aren't sure if it's real or if it's a joke commercial. That madness is brilliant. Particularly once you start seeing it on TV because it is going to make a lot of people do a doubletake. Cutting through in this day and age is not easy, so I hand it to the Wieden & Kennedy and Old Spice for taking some chances and having some fun. I hope it pays off big time.

At deweymedia we have fun telling our client's stories. They aren't usally as far out there as this Old Spice bar soap commercial, but we are ready, willing and able if you are. We have a comedy writing background and we are ready to use it. Listen to this low budget, silly video piece we produced introducing a speaker at conference who worked for the JibJab team. "It was a ball writing words to put in the mouth of former president George W. Bush," says deweymedia Executive Producer Paul Dewey. "He was a great president, but some of his pecadilloes made wide open opportunities for humor."

ESPN Handshakes

Paul Dewey — Fri, 29 Mar 2013 14:33:24 +0000

ESPN's Sports Center has hit on success with is its campaign dialing in the stars. The Handshake commercial below is just one of many brilliant spots that shares the success of the formula. They interject real players into the ESPN world in funny realistic ways. They sit behind desks, they shake hands, they argue with execs, it's all great stuff.

If you have a little time here is a Best of Reel of ESPN's Sports Center ads.

Coming up with a creative formula to solve your marketing issues is our job at Deweymedia. Here's one of my favorite pieces we created to introduce a speaker at a straight forward conference.

Polaris Introduction George Bush from paul dewey on Vimeo.

There's lots more to be found on our deweymedia website. Give us a chance to team up with you. Shoot us an email at info@deweymedia.com and see what our minds can offer you.

Heavy Hitter Production Values

Paul Dewey — Tue, 19 Feb 2013 21:30:20 +0000

This production created by MJZ is not for the feint hearted. The only thing it's missing are babies and animals. It's got a star, trains, action scenes, crowded spaces, multiple actors.... and it's all done masterfully. Heineken's Skyfall spot with Daniel Craig is a masterpiece. May not win a Golden Lion but this one's about as tricky as they get. Kudos to

At Deweymedia we deliver the highest video production values. Our productions may not be as complicated as this intricate Heineken production, but we are always striving to deliver extremely high production values... no green screens to be found.

The Power of a Great Tune

Paul Dewey — Tue, 05 Feb 2013 15:45:11 +0000

Here's a simple little well shot tutorial for a cooking website called Pop Sugar. What strikes me about the production is the power of the simple, sweet little track to drive a five step tutorial about food prep - called Basic Knife Cuts. It's all about the music. The song by Meiko called You are the One is great and it makes the piece for me. I also love that there's no narration.... why bother, you don't need it. What do you think?

At Deweymedia we focus on great music tracks; staying away from anything overly predictable. A mediocre music track sets the tone for the whole piece... you want to use a winner, something that stands out and makes you pay attention, complementing the production.

Ice Cross - All Out Downhill Ice Skating

Paul Dewey — Tue, 29 Jan 2013 21:32:24 +0000

Whoever said they have thought of everything hasn't seen this crazy new sport -IceCross..... downhill skating - mano a mano. It's rough and nuts and it moves at high speeds. Imagine skating downhill against three other guys... down a very steep hill/mountain. It's early in this game, so expect the hills to get steeper adn the shoving to get harder.

Red Bull is sponsoring the Signature Series - it's new extreme sports series, and Ice Cross or Crashed Ice is one of the sports.

Insightful Animation -

Paul Dewey — Mon, 31 Dec 2012 15:50:44 +0000

What have we done? Here's a great short piece from animator Steve Cutts looking at how man's relationship with the world.

Deweymedia can help you find great animators like Steve Cutts who can help you tell your story. Just give us a shout at info@deweymedia.com.

Crucolo Parade: Concord's Largest Annual Cheese Parade

Paul Dewey — Mon, 10 Dec 2012 14:56:03 +0000

It's December 6 -- that time of year again, but no we are not talking about Santa arriving or a tree lighting... we are talking about the annual Crucolo parade in my hometown - Concord, MA. It's perhaps one of the odder parades you'll ever attend... but you get some free cheese. Not all four hundred pounds of it though. You have to see it to believe it.... it's Concord's largest annual cheese parade (it's only one too).

Let Deweymedia + partners help you tell your story in a video production, whether it's a high end production for a major audience presentation of 1000 people, or a fun video to set the mood for a town gathering. We can set the right tone to get your audience's attention whether you want to make them laugh about Crucolo or cry about a noble charity.... we know how to do it.