DUKE ANNUAL FUND VIDEO EMAIL MARKETING CAMPAIGN
deweymedia + partners created the video elements for this email campaign for Duke University's Annual Fund. The interviews were shot in one long day in New York City (except for the Duke chapel piece). The other still shots and video elements came from multiple sources. The campaign helped the Duke class of 1984 set an attendance record for reunions, and in an extremely tough financial year, the class is $120,000 away from reaching an annual giving record.
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